Five Tactics for Developing Creative That Works

Takeaway tip: If you’re promoting an offer, strongly advertise it on the front cover; don’t subtly camouflage it in the background. An offer can’t work if the customer doesn’t see it.

The back cover has a similar job to the front cover, plus the inclusion of a mailing panel. Use your back cover to sell several different price points in best-selling merchandise categories. By doing so, your catalog will appeal to a broad audience.