Five Tactics for Developing Creative That Works

Takeaway tip: Steer clear of script font for body copy because it’s difficult to read. Remember, the goal is to sell merchandise, and every element on the page has a job to do. Don’t hinder it with design issues.

4. Your front cover has important roles to play: gain customers’ attention, and compel them to open the catalog and buy. Your catalog’s cover must have strong visual impact, and it must quickly communicate who you are and what you sell. The following elements are critical on the front cover: your company name (logo), tag line, a strong “stop ‘em in their tracks” graphic and a product with an inside page reference.