Five Tactics for Developing Creative That Works

When your creative team understands your catalog’s overall purpose, team members can design pages to create a catalog that sells.

2. Develop a family of icons that visually communicates a product feature or benefit. Whether the icon is a yellow burst with the word “new” in it, or a screwdriver and hammer symbol to indicate that assembly is required, consistently use these icons throughout your catalog and Web site. Always provide a legend to indicate what each icon represents.