Five Tactics for Developing Creative That Works

1. Foster a dependent relationship among your creative, marketing and merchandising teams. Give your creative team the tools it needs to develop a catalog that sells merchandise. Such tools include information gleaned from a square inch analysis and marketing promotions, as well as any merchandising changes such as new items, unique product features or bundling offers (e.g., sample packs, two-for-one deals) that require more page space to communicate the information.