Five Tactics for Developing Creative That Works

Challenge your own creative team to ensure each and every element works to secure the sale. Using the above-noted tips in your next catalog helps direct your creatives to sell off the page.

Gina Valentino is vice president/general manager at J. Schmid & Assoc., a catalog consulting firm based in Shawnee Mission, KS. Contact her at (913) 236-8988 or ginav@jschmid.com.