Five Tactics for Developing Creative That Works

Preparation is Key

Creative that works is achieved when relevant data are provided prior to layout and design. When the creative team is involved at the beginning of the process, consideration for the offers, audience and merchandise assortment can be incorporated into the design. Too often, for example, a creative team is told about front cover versions and offers at the end of page production. When this happens, you’re unable to take advantage of the team’s skill set. Instead the objective becomes: “Just find a spot and include it.”