Five Tactics for Developing Creative That Works

Ask your merchandising team to note any irregularities or advantages with the products and positively incorporate the information. For example, if steel-toe shoes are running small or narrow, note that in the copy. If the products are packaged in resealable stackable containers, an inset photo demonstrating that is an excellent visual communication. Since the creative team typically doesn’t generate reports or compile data, they must rely on other departments to share the information.