Five Tactics for Developing Creative That Works

How long has it been since you’ve tested the creative on your covers? Have you reviewed the analysis from previous catalogs to help guide creative decisions? Creative that works can be determined only by understanding such data.

5. Ask other departments for relevant customer information that can help modify the elements of page design. Here’s an example: Ask your marketing team to identify what products, product categories and price points gain the greatest response from first-time buyers. Your creative team can use this information to design specific pages that appeal to such buyers. These data also are useful when designing covers to accommodate different versions, whether for first-time buyers, best customers, catalog inquiries or multichannel buyers.