5 Strategies for Retailers Competing in a Digital World

Whether you're a "brick" or "click" in this digital world, it's important to be consumer centric, putting your customers first and understanding the journey they're on when shopping. Make your user interface real or intuitive, simple and meaningful. Finally, shopping will remain a social behavior — especially in Western culture. Therefore, it's important that your brand and experience remain human, real and authentic to consumers. Digital strategies should enhance this human experience and not replace it. New ways and places to shop can be created, but brick-and-mortar retailers remain the best way to make, maintain and foster the human connections that will be necessary to compete in an increasingly digital marketplace.