5 Strategies for Retailers Competing in a Digital World

5. Individualize through digital convenience. Integrate digital kiosks and tablets throughout your stores to encourage feedback in online forums, and to provide in-store shoppers with tools to easily visualize products in their everyday lives.

Boutique retailers like Fab and Gilt Groupe create dynamic, intuitive and visually engaging content that reads more like a fashion magazine than an online retailer. This keeps consumers interested in what they can discover or "find" and relates back to brick-and-mortar retailers regularly resetting the store. Others, like Amazon.com and eBay, observe your shopping behaviors and respond with recommendations, bundles and other insights. They're simply offering a virtual personal shopper or that favorite sales person who knew you from department stores’ past.