5 Strategies for Retailers Competing in a Digital World

4. Deliver an authentic brand experience. Customer loyalty is built year-round, not just during the frantic chaos of the holiday season. Retailers need to optimize their brand experience, offer special products and deliver on their brand promise 365 days a year. There are ways to differentiate yourself from your competitors, including adding express frequent shopper lines or handing out special amenities in the frenzy. Some brands are experimenting with novel pop-up stores, flash sales and/or tailored events to appeal to new demographics.