5 Strategies for Retailers Competing in a Digital World

3. Embrace the "go to market economy." Retailers have the opportunity to better serve and engage consumers with a shop anyhow/anywhere go-to-market approach. Merchants who embrace this strategy, including Home Depot, Toys"R"Us and Sears, allow customers to shop whenever and wherever they please and then pick up or have their purchases delivered as suits them — site to store, store to home, phone to anywhere, etc. Retailers who provide an omnichannel experience will be brand leaders.