5 Strategies for Retailers Competing in a Digital World

1. Go mobile. Mobile apps are being embraced by brands as diverse as Starbucks, Dunkin' Donuts and KFC/Taco Bell. They enable consumers to shop in-store, quickly pay with their iPhone or Android phone and depart. Apps make shopping experiences easier, faster and sometimes cheaper. Retailers need to leverage consumers’ mobile devices to pull them into their stores.