5 Strategies for Retailers Competing in a Digital World

Online sales reached record levels on Black Friday and Cyber Monday in 2012 — each in excess of a billion dollars — but don't count out brick-and-mortar retailers just yet.

Retailing is evolving very quickly due to the influence of the internet, smartphones, social media and more sophisticated consumers who are increasingly pressed for time and want to shop in a way most convenient to their lifestyles. Progressive retailers are taking note of digital trends and looking to unify their online and in-store experiences as a way to entice, connect and better engage with customers year-round.