Climb to the Top of Search Engine Charts

5. Read your copy out loud. Avoid repeating keyphrases too often. Not only will this look like keyphrase spamming to a search engine (and may get you kicked out of the engines), but you’ll dilute your marketing message. Read your text out loud. This unscientific strategy immediately flags choppy-sounding text. If your copy sounds like this: “Our cashmere sweaters are the best cashmere sweaters online. Buy our cashmere sweaters now,” it’s time for a rewrite.