Climb to the Top of Search Engine Charts

It’s a common misconception that the first 25 words on each page should be keyphrase-packed and marketing-message-poor. Relax; spidering search engines will index your entire page top to bottom, so you can place your keyphrases where they naturally fit.

Specific strategies that may give your rankings an added boost include headlines and subheads—for instance, “Cellular phone faceplates for your fashionable lifestyle.” Or try hyperlinks—for example, “Learn more about our gossamer-soft cashmere sweaters now.”