Climb to the Top of Search Engine Charts

4. Write around 250 words of copy per Web page, including each keyphrase at least three times. Will people read all 250 words? Yes, and they’ll appreciate the information. A September 2001 study by Jupiter Media Metrix found 59 percent of retail shoppers wanted more product information.

“Detailed product descriptions are a powerful means of differentiation for retail sites and require little incremental work,” noted Cormac Foster, a Jupiter analyst.