Climb to the Top of Search Engine Charts

3. Choose two or three specific keyphrases for each Web page. You may have 20,000 relevant keyphrases, but you shouldn’t include them all on your home page. Hand-pick highly specific keyphrases that relate to each product page’s offerings.

For instance, if a page focuses on cellular phone faceplates, don’t use the general phrase “cellular phone accessories.” Remember, SEO is a keyphrase numbers game: The more keyphrases you scatter around your site, the more ways prospects can find your company through the search engines.