Climb to the Top of Search Engine Charts
Five Steps to Successful Search Engine Optimization Writing
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3. Choose two or three specific keyphrases for each Web page. You may have 20,000 relevant keyphrases, but you shouldn’t include them all on your home page. Hand-pick highly specific keyphrases that relate to each product page’s offerings.
For instance, if a page focuses on cellular phone faceplates, don’t use the general phrase “cellular phone accessories.” Remember, SEO is a keyphrase numbers game: The more keyphrases you scatter around your site, the more ways prospects can find your company through the search engines.
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