Climb to the Top of Search Engine Charts

2. Research your keyphrase choices. A little research now saves irritation later (imagine learning that no one searches on your desired keyphrases after you’ve optimized for them).

Specialized databases make keyphrase research a snap. The standard research tool is Wordtracker (www.wordtracker.com). If you outsource your research, search engine copywriters will investigate your keyphrase choices and craft strategic suggestions. Either way, you’ll have a hefty selection of keyphrases tailored for your writing focus.