Climb to the Top of Search Engine Charts

Brand Your Business, Beat Your Competition

If you’ve ever believed that your company’s offline branding automatically translates into top search engine placement, think again.

“The Web levels the playing field for smaller players to compete against the big sites. The ‘moats’ aren’t anywhere near as wide online,” says Chris Sherman, co-author of the book “The Invisible Web,” and associate editor of SearchEngineWatch.com, a site dedicated to SEO news and resources.