Five-Step Plan for Online Expansion Overseas

2. Once you choose a comparison shopping engine or marketplace site, here are your next steps:
* build a custom feed for each partner;
* build a more robust feed-distribution and management system in-house; and
* select a third-party technology partner that specializes in feed management.

3. Once you select search as another marketing channel, here are your next steps:
* use tools provided by major search engines;
* build a search management tool;
* select a third-party technology partner who specializes in search management using uniform interface; and
* outsource search engine marketing to an agency.