Four Reasons to Use Customer Reviews

3. Must they constantly be edited? Oh, yes. Inevi-tably you’ll get comments that don’t make sense or need attention (“gr8!” or “neeeeet”)

4. How do I start? You’ll need a large sample of reviews on hand before you launch the feature on your site. At least two companies (www.bazaarvoice.com and www.powerreviews.com) have the tools you need to get going — if you find the task too much to tackle on your own.