Four Reasons to Use Customer Reviews

1. Allow negative reviews? Absolutely. Including negative as well as positive reviews on your Web site makes you appear trustworthy.

2. Are they important? Heck, yeah. Ninety-two per-cent of online customers rated “customer reviews” as extremely or very helpful (the top-rated Web site feature) in a 2006 survey conducted by J.C. Williams/the e-tailing group.