FIVE MINIATURE CATALOG TAKEAWAY TIPS

1. Target insert programs to your audience. Anita Priest, a supervisor at uniform merchant UniFirst Corp., cautions other catalogers that the insert media/miniature catalog program you select should be geared specifically to your target audience.

2. Check the calendar. UniFirst doesn’t insert miniature catalogs in December, because, “Customers are overloaded with other media and insertions at that time of year,” Priest says.