Five Characteristics of the Successful Multichannel Merchandiser

4. They consolidate purchasing across channels. This creates greater purchasing power, often resulting in better pricing from vendors, cost-savings in shipping and transportation, and greater efficiency in consolidating inventory and warehouse operations.

5. They create a consistent user experience across all channels. Building a strong brand across channels — from the look and feel of each channel, to product offerings, to the ease of shopping — results in greater loyalty among customers.