5 Big Data Trends That Are Revolutionizing Retail

Although a grand big data plan across data, technology and analytics is nice, it's more critical that chief marketing officers make incremental moves now to harness the benefits of big data and drive incremental return on investment immediately.

Don Patrick is the president of Infogroup Targeting Solutions, a provider of data-driven services and solutions for sales and marketing across B-to-B and B-to-C.