5 Big Data Trends That Are Revolutionizing Retail

5. Prioritizing profitability segmentation: Like always, it's critical for retailers to target their most valuable customers. The difference is that today's technology allows retailers to crunch data in a manner that generates important insights about demographics, psychographics and previous behaviors. Equipped with these data insights, retailers can better understand the needs that drive their customers and design programs that increase an individual customer's value to the brand.