5 Big Data Trends That Are Revolutionizing Retail

To better understand how customers interact with brands, retail leaders are leveraging cross-channel data to identify how customers research and buy products. In some cases, retailers are using big data analysis to create enhanced brick-and-mortar experiences as a strategy to counter showrooming.

4. Improving personalization: Before the era of big-box and chain retail, consumers often enjoyed personal relationships with store clerks and other frontline retail personnel, enabling brands to shape experiences to individual preferences. Technology advancements again allow retailers to tailor experiences to customers’ individual needs using data insights.