5 Big Data Trends That Are Revolutionizing Retail

As technology advances, savvy multichannel retailers are aligning their investment strategies with the pace of evolution, investing in innovations that enable them to store more data, centralize data (internal and external) and improve the speed of data analysis.

3. Tackling omnichannel with data: The retail marketplace is rife with omnichannel shopping behaviors. Consumers initiate the purchasing process in one channel and use additional channels at various points along the conversion journey, incentivizing retailers to leverage big data to deliver consistent customer experiences at every stage of the process.