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Don Patrick
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With estimates that the amount of data available is doubling every two years, leading retailers are struggling to collect the right data (i.e., the information they really need to guide decision making) and create centralized locations from which data can be interpreted and acted upon.
2. Investing in new technology: The growth of big data is rapidly outpacing retailers’ data-crunching capabilities, leading many brands to increase their investments in centralized databases and data hygiene.
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