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Don Patrick
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Big Data Trends in Retail
Big data has become big business in the retail sector. Right now, there are at least five big data trends that are revolutionizing retail and changing the way brands approach the retail task:
1. Managing mountains of data: The amount of data multichannel retailers have at their disposal is staggering. Transactions, call centers, loyalty programs, mobile apps, social media programs, supply chains and other data sources are dramatically increasing challenges and opportunities for retailers.
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