5 Back-to-School Lessons for Retail Success

Elmer's Glue is a great example of a brand leveraging the power of mobile and social to connect with its customer base. Elmer's understood its role as a "trusted and proverbial part of going back to school to celebrate an exciting milestone for families." Its BTS campaign uses an app supported by a microsite to let parents and teachers capture and more easily and securely share BTS memories through customized photo albums.