5 Back-to-School Lessons for Retail Success

Amazon.com was the No. 1 destination for BTS shopping in 2012 due to its success in retaining customer loyalty. Using precise customer data, Amazon has created a highly relevant and personalized shopping experience that simplifies the entire path to purchase for loyal customers, providing customer reviews, product information/availability, hassle-free returns and shipping promotions. Amazon has built such loyalty and trust that its customers will willingly pay more for the added convenience of the Amazon shopping experience.