5 Back-to-School Lessons for Retail Success

This, coupled with eMarketer's prediction that digital coupon usage is expected to increase 25 percent over the next two years, demonstrates just how critical an effective email push strategy for mobile is becoming for major shopping events such as BTS.

3. Build a strong and personal brand experience for consumers. While prices can readily be matched, it's much harder for competitors to build better brand experiences that win away your loyal customers.