5 Back-to-School Lessons for Retail Success

Here are five key lessons to learn from last season's successful retailer and brand BTS campaigns:

1. Take a mobile-first omnichannel approach. Mobile is a powerful tool. According to Deloitte's 2012 BTS report, 65 percent of smartphone owners used their mobile device for back-to-school shopping. It's the ideal platform for busy parents. Mobile provides an unrivaled personal shopping assistant and all-in-one tool for researching products, building shopping lists, receiving offers and making purchases.