5 Back-to-School Lessons for Retail Success

Above all, keep it simple and relevant. Parents are looking for brands to deliver relevance and value in a way that removes some of the stress and guesswork out of the BTS shopping season. So, sharpen your pencils and prepare yourself for an A+ school year.

Jeff Fagel is the vice president of marketing and brand development for edo Interactive, a company that helps advertisers connect online advertising with in-store results.