5 Back-to-School Lessons for Retail Success

We may be in the dog days of summer, but retailers and brands are hard at work gearing up for one of the busiest shopping periods of the year, back to school (BTS).

Second only to the winter holiday season, BTS shopping marks the start of a mad dash for retailers as parents look to stock up on new clothing, school supplies and even electronics. In 2012, parents spent approximately $689 per child on back-to-school items.