Fits.Me Virtual Fitting Room Acquires First US Retailer

"FitBot mannequins achieve a close to perfect fit, solving the single biggest problem for online fashion retail — the lack of a fitting room,"continued Haldre. "Retailers already utilizing Fits.me technology have noticed an increase in sales and a drop in return rates."

In fashion, the size of clothing is as important as the fit. Fits.me does not only fit the customers' size — it fits their styles. Many people prefer to wear their clothes more fitted than suggested by size charts. Fits.me allows the customers to see how fitted or generous the garment's cut is and make the choices they feel comfortable with.