Fits.Me Virtual Fitting Room Acquires First US Retailer

Fits.me launched in 2010 out of Estonia. The technology has already achieved success with prominent British and German retailers. With its launch with Gilt Groupe, Fits.me is now poised for expansion in the U.S. market.

"We are thrilled to be launching in the United States," said Heikki Haldre, CEO and co-founder of Fits.me Virtual Fitting Room. "In the United States, only 9 percent of the apparel market is sold online. With our breakthrough technology, this can grow to at least 30 percent."