The Multiscreen Shopper Has Emerged, and Other Findings From the IBM Smarter Commerce Twitter Chat

Puleri discussed how retailers could further optimize their marketing strategy via social and mobile channels, tweeting "Measure the value of your marketing channels with attribution modeling ‪#smartershopping." She also tweeted, "Coordinate your marketing across multiple channels to drive success. Deliver a consistent experience across channels ‪#smartershopping."