The Multiscreen Shopper Has Emerged, and Other Findings From the IBM Smarter Commerce Twitter Chat

"Q6 What tips do you have for retailers, marketers, or CMOs to excel in the era of the multiscreen shopper ‪#smartershopping" @smulpuru

Feinberg focused mostly on the retailer-consumer relationship, and how to connect with consumers through loyalty programs. "A6 How a retailer treats their consumers online and in-store affects what the consumer will do online ‪#smartershopping," he tweeted. He followed that tweet with another: "A6 Retailers need to collect emails from consumers & must firm up their loyalty clubs ‪#smartershopping."