The Multiscreen Shopper Has Emerged, and Other Findings From the IBM Smarter Commerce Twitter Chat

"Q5 What about social sentiment? What were consumers saying about their shopping experiences? ‪#smartershopping‪ #smartercommerce" @smulpuru

"A5 Shoppers' positive consumer sentiment on promotions, product availability and convenience all grew over #BlackFriday #smartershopping," Puleri tweeted. What's more, "Positive sentiment around retailers themselves also maintained its overall three to one ratio #smartershopping," she added.