Findings From the IBM Smarter Commerce Twitter Chat

"Q4 Tell us about the multiscreen shopper - how did this phenomenon impact holiday shopping this year? ‪#smartershopping" @smulpuru

Puleri tweeted "58% of consumers used smartphones compared to 42% who used tablets to surf for bargains on Cyber Monday ‪#smartershopping." While consumers are using multiple devices and finding them to be convenient tools, this isn't necessarily good news for retailers, according to Feinberg. "Anything that makes it easier to compare & contrast products & prices gives power to the consumer hurts some retailers ‪#smartershopping," he tweeted.