The Multiscreen Shopper Has Emerged, and Other Findings From the IBM Smarter Commerce Twitter Chat

"Q3 Is this finally the year of ‪#mobile? What ‪#mobile trends did you see this holiday shopping season? ‪#smartershopping," @smulpuru

It is according to Puleri. "Consumers were shopping from their smartphones even during Thanksgiving dinner! It was the new utensil this holiday. Couch Commerce even played a role, with the iPad generating more traffic than any other tab or smartphone ‪#CyberMonday ‪#smartershopping," she tweeted.