Findings From the IBM Smarter Commerce Twitter Chat

"Q2 How were shoppers shopping this holiday? Were they using tablets? How did Couch Commerce come into play? #smartershopping" @smulpuru

Mulpuru tweeted, "Mobile buying usually isn't the #1 use of phones while shopping but it was during Thanksgiving weekend."

Both Feinberg and Puleri agreed that tablets and mobile devices played a large role in retailers' success over Cyber Week, with Puleri tweeting "This was clearly the year of the multiscreen shopper! ‪#smartershopping ‪#smartercommerce." Feinberg added the following: "The paddification of shopping has just begun. The iPad emerged as a significant shopping platform #smartershopping."