The Multiscreen Shopper Has Emerged, and Other Findings From the IBM Smarter Commerce Twitter Chat
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Another trend Puleri discussed was the increase in home goods sales this holiday season. Sales were up nearly 8 percent in-store and 27 percent online. "Holiday shopping is usually about clothes & toys. This #trend gives meaning to the phrase "Home for the Holidays. #smartershopping."
Feinberg noted that Amazon.com was the most visited site during the period, with 28 million visitors, and that the retailer has "clearly emerged as a cyberforce beyond books #smartercommerce." He also touched on the fact that consumers are no longer just shopping on Cyber Monday. Actually, it's become Cyber December. "Make everyday cyberMonday #smartercommerce," he tweeted.
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