Findings From the IBM Smarter Commerce Twitter Chat

"Q1 This holiday was record breaking. What surprised you most this holiday season? Any standout trends or stats? ‪#smartershopping" @smulpuru

Puleri noted that it's become clear that consumers are shopping for specific items through different channels. "Specifically, people are using mobile to shop for clothes online, but are shopping for home goods in the physical store #smartershopping," she tweeted.