The Multiscreen Shopper Has Emerged, and Other Findings From the IBM Smarter Commerce Twitter Chat

The 2012 holiday season is in full swing, and e-commerce earnings for retailers are projected to be record breaking. IBM Smarter Commerce held a Twitter chat yesterday to recap the lessons learned, emerging trends and final results of the chaos that was Thanksgiving, Black Friday and Cyber Week.

Moderated by Forrester Research Analyst Sucharita Mulpuru (@smulpuru), the chat featured Richard Feinberg (@richardfeinberg), professor of consumer sciences and retailing at Purdue University, and Jill Puleri (@jpuleri), IBM Global Retail Lead, not to mention the Twitterverse. Participants deliberated mobile commerce and how the multiscreen shopper will impact holiday sales this year. Tweeters were asked to use hashtag #smartershopping to follow the chat.