Special Report: E-Commerce & Catalog Technology: Is Affiliate Marketing Worth the Effort?

AvantLink is taking an open source approach to innovation, opening its system to affiliates for further development rather than simply offering them a boxed solution. AvantLink makes a bevy of RSS-enabled tools available to affiliates and advertisers.

“We’re offering merchants the ability to maintain ‘on sale’ and ‘deal of the day’ RSS campaigns for affiliates to publish on their sites,” says Gary Marcoccia, AvantLink’s marketing director. “Affiliates can promote ‘subscriptions’ to the same RSS feeds.”