Special Report: E-Commerce & Catalog Technology: Is Affiliate Marketing Worth the Effort?
Finding ways to breathe new life into a not-so-old medium
“I’ll approach affiliates and subsidize their efforts on natural search if they’re focusing on a smaller yet lucrative niche,” Moss says. “That’s if I believe they can dominate it.”
Pockets of Innovation
Most catalogers find such investment a difficult pill to swallow and rely on affiliate networks to scale their efforts. This begs the question: What are affiliate networks doing to support affiliate innovation? What tools and educational support are available to open new doors?
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